Going Out of My Mind

I don’t know what your mind is like, but mine is a “what if?” mind. It’s a “how about?” mind. It’s a “why don’t we” mind. It’s a “do” mind.

If yours is that way too, you know what I mean. It’s blessing and a curse. Right?

Attempting meditation (which I’ve done repeatedly) is probably where I’ve racked up the most failures in my life. Trying to eat less cheese might be second. Of course I’ll try them both again because failure doesn’t really bother me. It’s good for me. It’s good for you too, like the occasional nap.

So yeah, my mind is always whirring without an off switch or a cord I can unplug. That mind, combined with a need—not desire—need to make things, is what led the creation of XIZOZU™.

And we all know where that led. It led me to…here. I’ll admit, “here” can be a tad stressful. Stressful in a good, challenging, satisfying way – but stressful all the same. Between the design, the marketing, the accounting, customer engagement, inventory, production planning, shipping, there’s always something that’s not getting done as quickly as I’d like. I spend days in a steady state of being two clock ticks away from freaking out.

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